How to Promote Your Application through Advertising & SEO?
- September 1, 2022
Planning to start Published Application ?
It would be one of the best decisions you have taken or will take especially during these low-budget times of COVID-19. Then comes to us for the best application , which will make you successful in the sea of huge Application markets.
A good app is a combination of both user and business-centric elements. For users, it creates value, provides a delightful experience, and great performance. While for businesses, it encourages user retention and generates revenue. App store search has been found to drive around 40% of app discovery.
This means that a good SEO strategy increasing your app downloads. There are clearly other factors that are impacting how the other 60% of users come across your app. With a good SEO strategy in place there are two main ways your app can rank in mobile search results.
Advertising are highly effective because they are completely user initiated, and can increase engagement as they often require a user to play on consecutive days to receive their prize. Additionally, as an app developer, you have the power to place an ad in your own app at the point you think it will be the most effective. Admob is among the most commendable advertising platforms presently available. It is sometimes referred to as ‘the child of a search engine giant, Google’.
Advertising provides a better consumer experience than display advertising within the mobile web. Ads on the mobile web are often compressed and unappealing to smartphone users. In-app ads are scaled to fit the screen and look better, thereby improving over all engagement.
If you want to know how to promote your Application then you can run a Facebook campaign, Use Google ads, Use Bing ads, Use Instagram ads, Optimize your site Seo Etc.
Apart from Google Play Store, there are several other obscure app stores and these stores are not as competitive as Google Play Store so you need to promote your android app in as many app stores as you can. The idea is to upload your app in virtually all app stores that you come across
Google determines based on the search term and product data whether your google ads will be shown to the Users. Seo will help increase your organic search traffic, and help your Application rank higher in search engines.
So basically, if you have ruled out SEO for your app as a worthwhile investment, then you are losing around 27% of potential organic traffic from Google search.
If you want to trap customers in your Application, then SEO & Advertisement Solve Your Problem.
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