How to Run Google advertisement On your Application?

What Is Google Ads?

Google Advertisement (Used to be Google AdWords) is Google’s advertising solution and program for businesses to advertise on its many products and wider search network.

Through the ad platform, you can advertise to the world’s two largest search engines: Google and YouTube.

If you want to advertise on Google’s other products such as Gmail, the program is the only way.

There are more ads on Google Search and its other properties than ever before in different forms, which means if you’re not utilizing search and other types of ads in your business, your business will feel the impact.

For many businesses advertising on Google has become necessary to stay competitive rather than just a way to increase revenue and reach.

Learn more about search engine marketing or about the alternative search engines you might want to use for advertising.

Google Ads is an online advertising platform where advertisers can create and manage their Google marketing campaigns. The Google Ads API is the modern programmatic interface to Google Ads and the next generation of the AdWords API. It enables developers to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns.

A typical use case is when a company wants to offer Google ads natively on their platform to their users. For example, customers who have an online store with Shopify can promote their business using Google ads, with just a few clicks and without needing to go to the Google Ads platform. They’re able to do it directly on Shopify’s platform—the Google Ads API makes this possible.

Why You Should Use Google Ads To Grow Your Business?

You should use Google Ads to grow a business online. Let’s look at more of the core benefits and the main reasons why companies should use it as part of their online strategy.

If you want to achieve sales, increase brand awareness, test new business models online, or to collect data, the ad platform is a definite channel to use.

How do you use google ads on your Application ?

Instructions

If you’d like your ads to appear only in specific mobile apps or in certain app categories, follow the steps below to indicate that in your targeting settings.

1. Sign in to your Google Ads account.
2. Click All campaigns in the upper left of the screen for a drop-down menu to appear. Click Display campaigns and then click Apply.
3. From the page menu on the left, click Placements.
4. Click the pencil icon  and then click Edit placements.
5. Click Select an ad group.
6. Select the campaign and then the ad group that you want to modify.
7. To target specific categories, click App categories and choose the categories you want. These categories match the category names in each store.
8. To target specific apps, click Apps, then search for the apps by name.
9. If you know the IDs of the multiple apps you want to target, click Enter and then type in the IDs using the following formats:
   • Google Play apps: mobileapp::2-<your package name, found in the Google Play store>
     • For example, mobileapp::2-com.example.app
   • iOS apps: mobileapp::1-<9-digit numeric app ID>
     • For example, mobileapp::1-123456789
10. Click Save.

Google Ads Benefits

• Costs and ROI
• High-level Of Control And Management
• Fast Results
• Level Competition
• Local Advertising
• Increases Brand Awareness
• Targeting
• Remarketing
• Analytics
• Conversion Tracking and Optimization
• Benefits for SEO And Content Marketing
• For Scaling Profitably

With many campaign settings and bidding options, companies using Google Ads can achieve results with varying budgets, high and low.

For small businesses, you can start advertising as low as a couple of bucks a month, but your effective results might not have an impact you might want, but you can do it. It leads the ad platform to be flexible for businesses of all shapes in all online ads needs.

For large companies, the benefits multiply as you can enable scaling of ad spends profitably, and when compared to traditional advertising, Google Ads are cost-effective.

Effective ad costs depend on:

• Competition
• Bids
• Quality scores

Individual cost-per-clicks (CPC) vary across industries, niches, and user search intent widely. For example, if you’re in finance, you will find that click costs will be high compared to less capital intensive industries.

And search intent matters in costs: a keyword that leads to purchase will be higher than keywords that customers use at the beginning of their customer journeys.

But even the most expensive keywords will have cheaper keyword opportunities within them, you just need to keep an eye out for them in the data or using the Keyword Planner.

The key is to find keywords that perform the best according to your goals as cheaply as possible. Finding a balance with purchase intent and other stages in your sales funnel is a method of decreasing costs.

Most companies advertising on Google will receive a return on their ad spend, which makes Google worth the money. Usually, what we see happening is that goals do not align with advertising, or bad optimization is the leading cause for not receiving a return.

One of the greatest benefits of Google Ads is its way of leveling competition. While larger companies with larger budgets can achieve more horizontally with Google Ads, a small business can take advantage of very targeted niches instead.

An important thing to understand is that in Google Ads, you can’t just pay yourself to the top. While the bid amounts are crucial, it isn’t the whole picture.

Companies advertising there need to optimize their Ad Ranks and Ad Quality to have the chances of getting the most wanted ad spots.

Higher scores mean that even smaller companies can achieve more top rankings for their ads if their campaigns and landing pages are correctly optimized.